Participation in our rural microfinance program means that families reduce the impact of poverty on their daily lives. This is about much more than money, it means that their lives and future prospects improve significantly.
On average, Plant With Purpose participants experience a 55% reduction in poverty, directly impacting basic human needs like regularly eating nutritious meals, having a safe, liveable home, sending children to school and having savings to support new business opportunities or manage emergencies via rural microfinance strategies.
Purpose Groups as a financial foundation
A Purpose Group is a community-based savings and loan association where members save, borrow and lend money, invest in their community, receive training in financial literacy, and more through rural microfinance strategies. Purpose Groups also serve as Farmer Field Schools and spiritual support communities.
Savings creates resilience
The average Purpose Group participant has 2.5 months of expenses saved (many, a much greater amount). This provides resilience against emergencies, natural disasters, climate change and more. In fact, the increased resilience of Purpose Group members has been documented in a recent peer-reviewed study.
Financial stability creates generosity
As people experience a reduction in financial need we see an amazing thing - generosity. People return to church and start giving to their communities. Purpose groups evaluate community needs and the needs of individuals, and make compassionate investments.
The impact is multiplied
The success of individual Purpose Groups is contagious! We have discovered that when only about 50% of the people in a community are participating in purpose groups, that up to 100% of the population will benefit as people replicate the Plant With Purpose interventions on their own and share what they’ve learned with neighbors.